From Secondhand to Success

Promoting a nonprofit thrift store requires a strategic mix of storytelling, digital engagement, and community involvement. Through targeted marketing campaigns for our annual summer sales, I helped drive an increase in revenue from $13,000 in 2023 to $45,000 in 2024, more than tripling sales. By leveraging social media, I created engaging content highlighting unique inventory finds, volunteer spotlights, and behind-the-scenes stories, sparking excitement among shoppers. Additionally, I expanded our reach by launching and promoting an online resale platform, allowing us to tap into a wider audience beyond our physical location and increase revenue of high-value donations. Email campaigns further amplified brand awareness, while in-store promotions and loyalty programs encouraged repeat customers. Through a data-driven approach, I successfully connected mission-driven shopping with consumer habits, proving that secondhand purchases can make a first-rate impact.