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Turning Events into Impact
Type
Event Marketing
Date
Spring 2024
Planning and executing fundraising events requires a strategic blend of creativity, organization, and data-driven marketing. At Vision House, I played a key role in driving event registration by 150%, utilizing targeted social media campaigns, email marketing, and community outreach. By crafting compelling promotional content and optimizing audience engagement through A/B testing, I successfully increased attendance and donor participation. From developing event branding and digital invitations to coordinating logistics and post-event follow-ups, I ensured each campaign not only met but exceeded fundraising goals. My ability to analyze campaign performance and adjust strategies in real time has helped maximize donor contributions and long-term engagement, making each event a meaningful experience for both supporters and the organization.





